Royal Asscher Collection
Founded in 1854 in Amsterdam by Joseph Isaac Asscher, Royal Asscher has a legendary heritage and one of the most eminent positions in the diamond and fine jewelry industry. The company is still owned by the Asscher family, a renowned dynasty with more than a 160 year old legacy of diamond innovation, excellence, ethics and craftsmanship. The signature cuts of Royal Asscher® the inimitable, patent protected Royal Asscher® Cut and the Royal Asscher® Brilliant Cut are considered to be one of the most beautiful diamond cuts ever created. Both are featured in a series of collections designed by Lita Asscher. The Royal Asscher name guarantees quality, authenticity, excellence and craftsmanship.